Analyzing Big Data and unlocking its true value at the right time holds the key to make informed decisions. Only then businesses will get benefitted from the analysis. Alteryx says that to get value from Big Data you must add contextual information and place analytical capability in the hands of those who need it. In other words, Big Data needs to be “humanized”. Humanizing Big Data makes it accessible for analysts who operate in today’s enterprise business units, giving them capabilities usually available only to IT. It means working with the data directly so that it tells its story. Having the full story leads to business insight. It also means a new ability for data analysts to hone their craft and expand their ability to do analytics independently.