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Birst Lures SAP BusinessObjects Customers With Its Birst4BOBJ


Written by  Ravi Vadugu | 27 November 2012
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Birst BIBirst Inc., provider of agile business analytics, announced a business intelligence (BI) replacement program, “Birst4BOBJ,” for SAP customers currently using BusinessObjects and Crystal Reports who are currently faced with a major upgrade to SAP’s new BI Suite 4.0. SAP is the leader with a major marketshare in providing BI software. 

The new program gives these customers the opportunity to switch from their current SAP solution to Birst’s business analytics platform. Birst Big Data service has been launched earlier. Analytical capabilities of Business Intelligence tools enable Organizations to make informed and smarter decisions at the right time. Birst provides a fully integrated Business Intelligence platform, designed for Software-as-a-Service (SaaS) Cloud delivery and on-premise deployment as a software appliance. Designed for efficient bulk-loading of data, Birst dynamically builds indexes based on context, thereby maximizing performance and minimizing memory footprint. Its modern Cloud-based approach delivers BI that spans heterogeneous applications at a fraction of the cost and complexity of SAP BusinessObjects. To prove this and for a limited time only, It will provide like-for-like functionality to current SAP BusinessObjects customers at 50 percent of their current BusinessObjects maintenance costs. The company claims to offer enterprise-class capabilities, including integrated ETL, data warehouse, and advanced data visualization in a cost effective way with a faster time-to-value and at a significantly lower total cost of ownership.

Birst claims that for many SAP BusinessObjects customers, there is no direct upgrade path to SAP BusinessObjects Business Intelligence Suite 4.0 and customers will be forced to re-create their business intelligence application. This will obviously consume resources of the Organization to some extent. The company sees a clear opportunity to fill in the gap that it claims to be available.

“If there was ever an example why legacy, on-premise BI is a dying model, the forklift upgrade being forced upon customers to move to BusinessObjects BI Suite 4.0 is it,” said Birst CEO and Co-founder Brad Peters. “Birst provides a singular solution with all of the necessary features, built-in scalability and upgradeability versus an archaic collection of point solutions that are integrated only on their price list.”

Founded in 2005 with Headquarters in San Francisco, Birst claims to have more than 1,000 organizations currently relying upon the company for their business analytics needs.

Ravi Vadugu

Ravi Vadugu

An IT professional with over 12 years of experience. Project management is what i do. Curious/Interested in upcoming technologies, trends, software methodologies(e.g. Agile) and software tools. Love sharing knowledge with rest of the community.

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