In addition to the full security and collaboration features Box offers all users, a pre-loaded Box icon is available with all eligible Windows 8 HP commercial PCs offered in the UK that includes access to tailored administration tools and 100GB of free storage. The two companies will work closely together to deliver a specially selected offer with tailored administrative features and extensive storage with Box’s cloud collaboration platform for businesses of all sizes.

While there is a considerable competition between cloud storage vendors, this approach will power-boost Box usage by enterprise and business customers. Specifically given that the Box icon is default installed and all user has to do to activate it, is click the pre-loaded icon and submit his/her details to be awarded a 100 GB free storage. That comes with a temptation to anyone to subscribe to the service. 

This compounded with the cloud storage price wars that were seen towards mid to end of last year with Microsoft, Amazon, Google all announcing cuts in cloud storage prices will stir options for customers and competition for vendors. Storage is effectively seen as means by which the vendors can attract subscribers to rest of their cloud services. Looks like 2013 is all set for continued wars and happy customers, hopefully.

“The cloud has created a dramatic democratisation of technology for businesses of all sizes,” said David Quantrell, EMEA general manager of Box. “In today’s global economy, the ability to securely share, manage and access content in the cloud can be the ultimate source of competitive advantage. The partnership with HP will help bring scalability, productivity, and a competitive edge to more businesses across the world.”