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Online Storage App Bitcasa Goes Public. Will It Really Kill The Hard Drive?


Written by  Sorab Ghaswalla | 10 February 2013
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bitcasaFirst, the news. Cloud based storage application Bitcasa just went public from beta. Then, the implications. Will Bitcasa, a paid app, be a game-changer as some digital experts seem to believe? All of us by now are quite familiar with cloud based storage and virtual servers. We all know of Dropbox, for example, that allows you to store all your important content online, free to a certain limit, paid thereafter, to be recalled at a moment’s notice.

So, what exactly is Bitcasa? This company’s claim is that it will replace traditional hard drives, mostly external, through its own system of cloud-based infinite drive. Bitcasa was in beta for several months but is now publicly available across a number of devices and Operating Systems like Windows desktop, iOS and Mac. If Bitcasa delivers on its promise, computer owners could well find their hard drive costs being cut down to as low as about US $ 100 a month (Bitcasa rate). The launch offer is even cheaper – US $ 69 a year. And, while a hard drive has limited storage space, Bitcasa offers you unlimited storage for that amount.

Founded in 2011 by former employees of Mastercard, VeriSign and Mozy, Bitcasa’s infinite storage comes with the highest level of client-side encryption, so no worries of your data being stolen. Plus, access to any device means users can Bitcasa provides secure, unlimited storage on any device. Users can view their entire lifetime of photos, listen to their entire music library, store all of their files and important documents and still never run out of space. The data will always be accessible and shareable from any device. You can download this app on any Windows or Linux run PC or even the Mac.

Facilities like data mirroring allows Bitcasa to work seamlessly with all your devices - your home computer, your work laptop, your phone, and your tablet – essentially you can access your stuff everywhere. Plus, you can even share your files or music instantly with friends or colleagues, making project collaboration faster and easier.

Initial online reports on Bitcasa’s performance are a mixed bag. Extremetech has called it an interesting idea but a bandwidth hogger. Others say there’s not much to differentiate between Bitcasa and Dropbox.

Whatever maybe the case, one thing is sure though – as someone predicted, 2013 could well be the year of the cloud, and home computers as we have known them for decades, maybe undergoing a silent transformation.

[Image courtesy: Bitcasa]

Sorab Ghaswalla

Sorab Ghaswalla

Sorab Ghaswalla is the Founder of India-based digital world consultancy firm, New Age Content Services LLP, an Internet Entrepreneur & Consultant, a journalist, and owner/Editor of 2 websites. In his free time, he contemplates the larger implications of digital life.

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