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Big or Small, IBM’s PureData Systems To Address Big Data Needs Of All Enterprises


Written by  Sorab Ghaswalla | 19 February 2013
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ibm puredata systemsBig data technology and services is big business, and may end up to be a US $17 billion by 2015, from the present US $3.2 billion. Enterprises the world over have started requiring data crunching across applications and services at more faster speeds than before. Keeping all this in mind, IBM has announced additions to its PureSystems family of integrated systems to enable organisations to quickly adopt and deploy big data and cloud computing solutions. 

Both, big and small enterprises can utilise it to achieve their business objectives. 

The new IBM PureData System for Analytics, powered by Netezza technology, features:

• 50 percent greater data capacity per rack
• Crunching of data 3x faster

This, claims IBM, it will help organisations manage more data, while maintaining the efficiency in the data centre – a major concern for clients of all sizes.

There are some examples where the system can help. It can help doctors analyse a patient’s information faster, and stock brokers can make real time decisions on the buying and selling of shares. In fact, the New York Stock Exchange, says IBM, uses PureData System for Analytics to handle an enormous volume of data in its trading systems and identify and investigate trading anomalies faster and easier.

The Netezza technology that powers the IBM PureData System is an integrated architecture and part of the company’s Big Data Platform, intended to helporganisations achieve smarter analytics. The PureSystems models also help to remove the complexity of developing cloud-based services by making it easier to provision, deploy and manage a secure cloud environment.

By simplifying and accelerating cloud deployment platforms, organisations of all sizes and across geographies can increase business agility, minimize business risk and speed time-to-revenue.

In IBM’s opinion, one segment that will benefit from today’s announcement is Managed Service Providers (MSP). MSPs are helping midmarket companiessolve complex challenges, but at the same time, to help grow their clientele, they need to expand their IT infrastructure and service delivery capabilitieswhile minimizing the disruption and risk. IBM’s new product are designed to help MSPs deliver a robust cloud infrastructure that will enable them to drivenew revenue streams. The PureSystems is meant for all those organisations that are challenged by IT skills or need to go through voluminous data andidentify trends for their business.

[Image Credits: IBM

Sorab Ghaswalla

Sorab Ghaswalla

Sorab Ghaswalla is the Founder of India-based digital world consultancy firm, New Age Content Services LLP, an Internet Entrepreneur & Consultant, a journalist, and owner/Editor of 2 websites. In his free time, he contemplates the larger implications of digital life.

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