Genome comes with very useful features for advertisers offering Yahoo's proprietary data including registration, search and behavioral data along with access to Yahoo's premium inventory available from Yahoo, AOL, Microsoft partnership in brand safe environments. Genome's analytics helps marketers sort the big data landscape. This portable suite leverages leading campaign and user analytics to anticipate, optimize, and measure audience performance, turning insights into actionable media executions.
Genome's core technology is OSM, an innovative and interconnected technology stack that manages diverse data sources to provide an innovative approach to uncovering optimal audiences at scale, resulting from Yahoo!'s acquisition of interclick.
This announcement comes at the back of recent Google's offering of Big Query which also is aimed at enabling customer to upload data and provide powerful analytics and for free upto 100 GB of data/month as an on-demand service.
"Marketers have asked us for a solution that capitalizes on our vast data and our answer to that is Genome," said Rich Riley, EVP, Americas Region, Yahoo!. "With Genome, we can help marketers transform consumer information and insights into actionable online media executions that enable them to attain the right context and audiences."