The company claims Starcounter to be more than 100 times faster than traditional databases and 10 times faster than high performance databases, the new in-memory database is ideal for highly transactional large-scale and real-time applications. It can handle millions of users, integrate with applications to increase performance, and guarantee consistency by processing millions of ACID-compliant database transactions per second while managing up to a terabyte of updatable data on a single server.

Few things that clearly come out in the design and ambition of company is the belief that the way ahead is not SQL or NoSQL but its NewSQL which adheres to ACID attributes and at the same time overcomes the issue of being scalable to todays data scalability needs. This cannot be achieved in either of the former types of databases. While SQL structured databases cannot scale upto the needs, NOSQL databases are built around CAP theorem that says either of the three parameters Availability, Consistency or Partition tolerance has to be compromised.

By physically storing data in only one place and enabling applications to access data in the database as fast as its internal temporary data, the database’s underlying VMDBMS technology eliminates costly data transfers between the application and database. It also eliminates the need for information to be fragmented across multiple locations and pieced back together, ultimately providing the flexibility and scalability needed for today’s large-scale, real-time applications.

“After years of testing and production, we are very excited to deliver our database which is substantially faster than other in-memory high performance databases available today,” said Asa Holmstrom, CEO of Starcounter. “We can support the next new rival in ERP, e-commerce, business software, telecom, social networks, online applications and games by providing them with the only high performance and truly consistent database they need to harness live and updatable data.”