Its not a surprise that retailers have made best use of data with various analytics over the years to understand their business, customers and most importantly their sales. However the volume and variety of data had seen an infinite increment with entry of mobile devices and social media. This further has thrown challenges on analyzing the data volumes and variety that is coming into an enterprise. monetate, a company that enables businesses to implement superior marketing strategies, has put together an interesting infographic explaining the data growth, challenges to retailers and how to go about putting a gamle plan for big data.