BaaS, also known as mobile Backend as a Service (MBaaS), is a way of connecting mobile apps to cloud services. The approach relies on unified application programming interfaces (APIs) and software developer's kits (SDKs).
The TechNavio report released today says one of the key factors that will contribute to the BaaS market growth will be the need to reduce the complexity of application development. The global BaaS market has also been witnessing the increasing penetration of smartphones and tablets. However, the lack of end-user control could pose a challenge to the growth of this market.
The subscription based report by TechNavio was prepared based on an in-depth market analysis with inputs from industry experts and key vendors such as Parse, StackMob Inc., Sencha Inc., among others. The research was conducted over the Americas, and the EMEA and APAC regions
The key difference between BaaS and mobile middleware lies in their approaches to back-end. Traditional mobile middleware integrates back-end services to the app using physical server. BaaS, on the other hand, integrates back-end services via the cloud.
The Backend as a Service market is driven on perceived benefits it provides to its customers. These include – reduction in development time, social media integration, user data storage and management, push notifications, app usage data and analytics, SDK, API and so on.
The market for Backend as a Service can be broadly categorized based on API, application type verticals, end users, and the geographic regions.
Some of the key questions answered by the TechNavio's report include the market size in 2016, the key market trends that shall fuel the growth and the challenges before this sector like the lack of end-user control over BaaS solutions. The report aims to aid the understanding of the significant trends impacting this market.
BaaS is becoming more popular because of the increase in the number of smartphone and Tablets, almost all of which provide applications. Developing apps is a serious and complex business, and thus, more and more developers were shifting to BaaS offerings to save time and cost in application development.
[Image Credits: TechNavio]