Microsoft Launches App Competition To Promote Windows 8 OS

Written by  Sorab Ghaswalla | 16 January 2013
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Windows8It’s a clever ploy by software giant Microsoft to promote its latest Operating System, Windows 8 and of course Windows-based phones. The company has launched a contest called the Windows Phone Next App Star, and guess what the top prize is – the winning application shall be featured on a Windows Phone prime time TV advertisement in the United States. Others stand to win thousands of dollars in prize money in various categories.

A blog post by Windows announcing the contest said it was open to Windows Phone developers across the world. To participate, you need to register first on the Site after which you can visit the Development Centre by March 5th to enter your published app in the competition.

If you haven’t yet developed a Windows Phone app (or you want to make tweaks to an existing app), you can register today and publish your app by March 5th to participate, but your app must be Live by that date, no matter what.

Windows Phone Next App Star will pit 64 finalists in a head-to-head tournament, with winning apps advancing to the next round based on public voting

How the contest works

A panel of judges will judge the app submissions for the contest based on an equal weighting of user ratings and app quality, including a developer’s implementation of the new Windows Phone 8 features, like Live Tiles. Once the list is narrowed down to 64 entries, over several weeks, public voting shall reduce this list to 32, 16, 8, 4, 2, and finally the grand prize winner. There will be prizes along the way to encourage people to participate, and ways for participants to promote their apps.

Great prizes

There will be thousands of dollars in prizes for the developers of the 64 apps that get selected, including a Nokia Lumia 920 Windows Phone and a one-year free Dev Center subscription. The last app standing will win the Next App Star challenge and of course be featured on US national TV.

The top honcho of the Developer Experience team Emilio Salvador Prieto will be regularly blogging to give more detail on the program and insights to help potential participants of the contest.

Oh, and by the way, the contest is open to 18+ so if you are below the legal age, tough luck mate.

Sorab Ghaswalla

Sorab Ghaswalla

Sorab Ghaswalla is the Founder of India-based digital world consultancy firm, New Age Content Services LLP, an Internet Entrepreneur & Consultant, a journalist, and owner/Editor of 2 websites. In his free time, he contemplates the larger implications of digital life.

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