Google Is Blamed For Nexus 4 Shortages

Written by  Harpreet | 21 January 2013
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nexus phoneEveryone wants a Nexus 4 smartphone but it's next to impossible to find one. Google's flagship Android smartphone has been running out of stock almost everywhere, ever since it was launched last year. LG has come out of the closet and they're blaming Google for it. According to LG, Google miscalculated the demand for Nexus 4 and LG didn't make enough smartphones to feed the buyers. Analysts have pegged the demand to be almost 10 times higher than what Google had initially anticipated.

LG has claimed that it is simply the manufacturer of the device and had no participation in deciding how many devices should be shipped. It only followed Google's order for building and shipping the Nexus 4. Nexus devices are manufactured in collaboration with a hardware vendor and they carry Google's branding. Apparently Google made a rough assumption about the demand of its latest Nexus smartphone following studies conducted on the sale of previous nexus devices, Nexus S and Galaxy Nexus. Both these devices were built by Samsung.

Why's the Nexus 4 so hot in the market? Nexus 4 runs on the latest edition of Android - 4.2.1 Jelly Bean and is powered by a Qualcomm APQ8064 Snapdragon chipset comprising of a Quad-core 1.5GHz Krait CPU and an Adreno 320 GUP. The smartphone features a primary camera of 8MP with touch focus and a 1.3MP camera in the front. The display is a gorgeous 4.7-inch screen with pixel density of 318ppi(pixels per inch). The display is coated with Corning Gorilla Glass 2 to make it less prone to scratches and daily wear and tear. Nexus 4 has everything a smartphone lover would want and what every Android fan boy dreams of - both hardware and software wise.

The only thing currently keeping LG and Google from clocking millions in sales is - shortage of shipments.

Reportedly LG is working with Google on several other Nexus devices as well. There are some speculations in the air that LG and Google may announce a new Nexus smartphone as early as this February and bring it to the market during the summer. Meanwhile LG has promised to ramp up production of the Nexus 4 smartphone. It would still take the Korean company another 5-6 months to be able to make up for the demand. Google should just keep its fingers crossed that potential buyers don't switch in the meantime. That's going to be very hard considering how the market is being flooded with new smartphones every quarter.

The curious case of Nexus 4 shortages may have ended with LG's blame game on Google but this would serve as a great case study for both the companies in terms of missed opportunities. If Google is really working with LG on the Nexus 5 smartphone, it really needs to take market numbers seriously. Building powerful smartphones with great hardware and less bloated software is really cool but not being able to cater to the market demand is totally the opposite.



Harpreet is a technology journalist based in India. He currently writes on Mobile, Technology and Startups. He is an avid reader and a passionate writer. Prior to ToolsJournal, Harpreet used to write for a major English news daily.

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