Does BYOD Actually Save Money? Case Studies Say, Yes!


Written by  Ritu Saxena | 10 February 2013
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BYODThere is a lot being said and done around BYOD these days, there are pros to it and cons to it. Some say it is a huge cost saver, other’s opine that under the wraps BYOD is pegged with some hidden costs that wipe out the financial benefits of enterprise wide BYOD adoption. Here are a few case studies to prove that BYOD does indeed save money, when moulded to suit enterprise specific business goals. One BYOD solution does not fit all, it has to be customized as per needs to extract maximum benefits.

Suncorp Group, Australia's fifth-largest bank and biggest general insurer, that started their BYOD journey five years ago reaped its true benefits during 2011 Queensland flood. Even at the time of crisis people needed the services of Suncorp staff for settling insurance claims, purchasing new policies and more. The public services were shut down due to water all around country, so the only option left with Suncorp to ensure non stop public services, was to let employees use their own devices, from their homes, to service the customers.

But all this was not a one day affair; to suit the needs of the business Suncorp developed its BYOD solution in-house making use of third party software. Suncorp made use of data containerisation to ensure that the corporate data is safe and can be controlled by Suncorp. The Suncorp BYOD initiative proved to be a huge cost saver to start with, at the time of crisis and in the long run as a means of infrastructure cost cutting, as many employees preferred to work from home making it possible for Suncorp to move to smaller premises. BYOD practices also proved beneficial in staff retention and saved training and recruitment costs of new join-ees.

Suncorp Group's Head of Enterprise Services Paul Cameron said about BYOD benefits that Suncorp has reaped  - "This is not hearsay, We have actually done it and achieved it."

VMware went "all-in" on BYOD in the fourth quarter of 2011. Since then VMWare's model, from mobile handset perspective changed to personal liability, expense reimbursement mode. VMWare categorised the employees as customer facing and non customer facing and compensated them accordingly (Customer Facing - $250 and Non-Customer facing - $70), without shouldering any other liability associated with the phone when it came down to technical issues. VMWare did facilitate security and management technology via its Horizon device management solution, but nothing more in terms of the physical device.

VMware CIO Mark Egan on the savings made due to BYOD adoption said "I'm saving seven figures in the U.S. alone on cell phones."

After going through the two case studies I would conclude that BYOD definitely brings benefits to organizations, provided they don’t go by a generic adoption methodology, rather identify what suits them the best in alignment with the goals of an enterprise. Enterprises should define enterprise specific BYOD policies and practices, pick and choose the appropriate enterprise mobility tools and services to reap the maximum benefits from BYOD. 

Ritu Saxena

Ritu Saxena

Ritu is the technical brain behind the website and comes from a strong development background across Web and Mobile platforms. She is our senior editor primarily responsible for Product Reviews and in future will be leading Start-Ups, Mobile and Quality areas.

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