To BYOD Or Not To Is No Longer The Question. The Answer Is A Resounding Yes, Shows Dell Survey


Written by  Sorab Ghaswalla | 12 February 2013
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byodCompanies should have no fear of implementing a Bring Your Own Device (BYOD) programme; In fact, enterprises that put in place a mature programme can only stand to achieve the most benefits, according to a study by Dell Quest Software. The global survey of IT executives was carried out to gauge the level of organisational maturity with existing BYOD strategies, along with realised and anticipated benefits and problems.

The findings clearly showed that corporates had begun understanding the underlying, intrinsic value of a good BYOD programme, because at least 70 per cent of the companies surveyed believed BYOD could improve their work processes and help them work better in the future, while an estimated 59% believe they would be at a competitive disadvantage without BYOD.

Around 1,500 IT decision makers across the United States, United Kingdom, France, Germany, Spain, Italy, Australia, Singapore, India, and the Beijing region, were questioned on the benefits of a BYOD strategy.

Of these, the U.S., Beijing region and Australia came out tops as those nations that actively encouraged BYOD by managing and supporting any device that users want to bring into the corporate environment. France, Germany and the U.K. were at the bottom in providing this level of support. In India and Beijing, all the organisations polled plan to, or already offer some support for personal devices.

The survey showed that only an estimated 19 per cent of those polled in Germany said users would be required to purchase a support program for all personal devices—the only country lower than this is UK. However, around three in ten organizations in Germany had states that their employees will not be required to adhere to any regulations when it comes to devices in their BYOD policy.

Beijing, India and France were the top three countries to report that any BYOD support policies would require employees to ready their own devices for corporate use.

Some of the key findings include:

  • An estimated three quarters of those polled stated that BYOD can only deliver massive benefits if the specific needs and rights of each user are understood; while only an estimated 17% of organizations encourage BYOD and who actively manage any device employees wish to use — showing they really understand the need to empower employees.
  • On average, survey respondents identified four personal gains for their employees, including more flexible working hours, along with the ability to foster creativity, speed innovation, and facilitate teamwork/collaboration.

Roger Bjork, director, Enterprise Mobility Solutions, Dell Software Group, while releasing the survey report said over time, some dramatic changes had been seen in the way users interacted with technology on their personal devices and the critical role BYOD played in transforming business and IT culture. This global survey had confirmed one notion at least - companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage. Those slow to support BYOD or constrained by a device-centric approach may deal with greater challenges, including the risk of being left behind from a competitive standpoint.”

Sorab Ghaswalla

Sorab Ghaswalla

Sorab Ghaswalla is the Founder of India-based digital world consultancy firm, New Age Content Services LLP, an Internet Entrepreneur & Consultant, a journalist, and owner/Editor of 2 websites. In his free time, he contemplates the larger implications of digital life.

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