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Microsoft To Launch Mobile CRM Apps For Better Business Experience


Written by  Sudheer Raju | 06 February 2012
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Dynamics CRMMicrosoft has today announced its plan to release native mobile applications for its CRM software, the apps that work on BlackBerry, Windows Phone 7, iOS, and Android 2.2 and higher devices. The upcoming Microsoft Dynamics CRM Q2 2012 service update will have new capabilities that includes Mobility, Social CRM, Complete Browser Flexibility, Industry Templates and entire launch backed by a superior version of SQL Server 2012.

What tends to be quite key in the CRM space to transfrom from traditional online crm system to cloud based service provision and mobility, Microsoft has entered quite late in the day unlike its competitor Salesforce.com which has transformed the way CRM works not just by enabiling a platfrom as a service but ensuring it stays ahead of the game with mobility as well. 

However it needs to be said the Microsoft has got its priorities right as part of this Dynamics CRM update by choosing some features which without careful thought and planning would have gone wrong easily. Firstly the message this morning that the apps have been tested on all leading browsers like Internet Explorer, Chrome, Firefox and guess what, it includes Safari. This only proves that Microsoft realizes the importance of getting it working on iOS for iPhones and iPAD's which most of the CIO's will opt for.

This morning, Microsoft emphasized its publishing model for the Q2 update of Dynamics CRM Mobile will enable one view that may be subscribed to by all four classes of supported devices. That way, administrators become free to set up tailored, policy-driven custom views around the roles certain users play in an organization, not whether they use a BlackBerry today and an iPad tomorrow.

The strategy has also focused on key areas like Security and Industry templates. The release comes with some key security features where administrators can remotely wipe out all CRM data from a device should anyone report loss of device within the organization. The templates that will be released along with the release will include tempaltes for Life Annuity Insurance Sales, Non-Profit, Health Plan Sales and Wealth Management.

The release further also includes integration with advanced business intelligence powered by Power View and improved SLQServer 2012. Power View  is a next-generation BI tool for interactive data exploration, visualization, and presentation. It provides intuitive ad-hoc reporting for business users such as data analysts, business decision makers and information workers. In short, Power View provides better  business insights and collaboration  for casual and  experienced users alike. Power View  allows a user to configure reports that connect to Microsoft Excel’s PowerPivot or SQL Server Analysis Services (SSAS).

End users of the Dynamics CRM Mobile will be charged $30 per user per month. Conceivably, the next version of Office (tailored for Windows 8) could present businesses with an even flatter end-user fee (perhaps with per-month or perpetual license options), that's reduced when the business opts to serve Office to its employees on-premise or via cloud. 

Sudheer Raju

Sudheer Raju

Founder of ToolsJournal, a technology journal on software tools and services. Sudheer has overall accountability for the webiste product development and is responsible for Sales and Marketing. With a flair to write, Sudheer himself writes for toolsjournal across all journal categories.


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